Music industry
The brand was built with movement, travel, nightlife, and performance in mind. Its founder, Wakim, is closely involved in the music world, which naturally shaped the way these pants were designed.
Created for people who live between flights, festivals, dinners, and late nights, they were made to be truly versatile. They are comfortable enough for long travel days and easy to pack in cabin luggage, yet strong enough in silhouette to work as a real statement piece for dinner, a party, or the stage. For DJs and frequent travelers, the multiple pockets also make them practical, with space for essentials like USB keys, wallets, phones, and more.
The fabric was developed with great care, using a carefully balanced cotton and linen blend. The goal was simple. To create a pant that feels breathable but substantial, never too hot and never too cold, easy to wear across different climates and time zones.
That balance of comfort, function, and identity is what made this pant so successful. It has been worn by some of the biggest names in music and culture, including Vintage Culture, Black Coffee, Carlita, Adam Ten, Miguelle & Tons, Maga and many mores